Dark mode has become an increasingly popular web design trend, and for good reason.
A recent survey showed that 81.9% of smartphone users use dark mode.
More data shows that 64.6% of people expect websites to apply dark mode automatically…
The popularity of this new trend is undeniable, with more and more websites now offering users the option to switch to a darker color scheme that reduces screen brightness. Have you considered adding a dark mode option to your website? Here’s why it could be a smart move for your organization.
Accessibility
Dark mode can be an important accessibility feature for users with visual impairments or sensitivity to light. For these users, a darker version of your website can make it easier to read and navigate, reducing the risk of users’ eye strain and headaches. One in three Americans suffer from astigmatism, and dark mode’s alleged health benefits are a top reason why people default to dark mode.
Make your Content Pop
If your website is image-heavy, or you have visuals that you want to showcase, selecting a dark or black background is a great way to make them stand out. Websites that sell visual products can really benefit from a dark background that enhances images and videos, strongly capturing visitor attention.
On the other hand, light or white backgrounds have a tendency to wash out images, which may be the better option for you if lighter imagery needs to blend in with your website’s background. However, black has a unique receding quality, causing brighter colors to stand out and instantly grab the viewer’s attention.
Overall, choosing a dark background is a fantastic way to give your website a modern and visually appealing look, while also highlighting your images and videos in an impactful way.
Aesthetic Appeal
Dark mode has a certain aesthetic appeal that can make a website look more modern and sleek. Because dark mode tends to be more immersive, it allows users to focus on the content without being distracted by bright colors.
Reduced Eye Strain
One of the primary benefits of dark mode is that it reduces eye strain. When we look at a bright screen for an extended period, it can weigh heavily on users’ eyes and cause both fatigue and headaches. Dark mode reduces the amount of blue light emitted by the screen, making it easier on the eyes which can be especially beneficial for users who spend a lot of time on their devices.
Evokes Emotions
While some may consider black to be a neutral color, it’s actually a shade that has a deep psychological impact. People subconsciously associate black with attributes such as elegance, power, sleekness, and style, and oftentimes evokes senses akin to innovation and authority. These are all qualities that designers strive to convey when creating a website. By incorporating a dark color scheme, you can instantly elevate your organization’s perceived value in the eyes of your visitors, setting your website apart from your competitors, while enhancing user experiences.
Better Readability
Another benefit of dark mode is that it can improve readability. White text on a black background is easier to read than black text on a white background, particularly in low-light conditions. This is because the contrast between the text and the background is higher, making it easier to distinguish between the two.
Improved Battery Life
Dark mode can also help to extend the battery life of mobile devices. This is because dark mode uses less power to display content on the screen. According to Evernote, 63% of their Android users have enabled the “Set by Battery Saver” feature, which automatically switches to dark mode. When a device is in dark mode, the pixels on the screen emit less light, which means less power is needed to display the same content.
In Summary
By adding a dark mode option to your website, you can provide a better user experience for your visitors and keep up with the latest design trends. This is a great opportunity to unleash your creativity and choose a darker theme for your upcoming website project, and with the help of Big Drop, the possibilities are endless.
Our experts will work closely with you to understand your unique website requirements and objectives, ensuring that your new website leaves a lasting impression. Whether you opt for a dark or light color scheme, our team has the skills and expertise to create a website that perfectly aligns with your organization’s vision and values. Get in touch with us today.