messaging framework
  • Creative and Branding, Digital Marketing

Steps to Creating an Effective Brand: Messaging Framework

A few months ago, our team discussed how brands’ shared values influence consumer behavior, and demonstrated why and how this trend isn’t slowing. Even as far back as 2012, it…

Blog post: Benefits and Drawbacks of Progressive Web Apps PWAs
  • News and Trends

Benefits and Drawbacks of Progressive Web Apps

“There’s an app for that!” has become one of, if not the most-famous five-word phrases that we just can’t escape since the steep rise of mobile device use. (We know…

glocalization
  • Digital Marketing

All About Glocalization

Globalization. Glocalization. Two very similar-sounding words with two pretty different meanings. Let’s talk about it. Globalization deals with global factors and allows numerous aspects of society to interconnect, from business…

healthcare websites
  • Portfolio Examples, Website Design and Development

Website Design for Healthcare

The design of healthcare websites is changing at a rapid rate. The health industry is at a crossroads in today’s digital age, and it’s ready for change. As a result,…

reusable components
  • Website Design and Development

The Rise of Reusable Components

Reusability is the ability to use the same resource multiple times in multiple ways and in multiple contexts. And we’re not talking about sustainable repackaging; we’re talking about reusable components in…

  • Website Design and Development

The Unmatched Value of a Custom Website

robust digital presence
  • Creative and Branding

Building a Robust Digital Presence

A robust digital presence ensures that your company is visible and consistent in voice across all significant web properties, including search engines, social media, and review sites. This kind of…

web design trends for 2023
  • News and Trends, Portfolio Examples, Website Design and Development

Web Design Trends & Forecasts for 2023

Inevitably, trends come and go. And, while there is no single authority that can provide the forecast of what trends are lurking around the corner, we, at Big Drop do…

marketing automation
  • Digital Marketing

The Power of Marketing Automation

The two most common challenges every modern marketer faces are how to reach your target audience and what tools to employ to do it. Despite its conception dating back to…

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