Is Offline Shopping Dead?
  • News and Trends

Is Offline Shopping Dead?

Covid’s Effect on E-Commerce  The COVID-19 pandemic has certainly changed our daily lives, with little prospect of reverting anytime soon. When it comes to the world of digital, we can…

Why The Paid Search is still actual in 2022
  • SEO

Why Paid Search Still Pays in 2022

In an increasingly competitive market, search engine marketing, or SEM, is one of the most effective strategies to expand your company. With millions of businesses battling for the same eyes,…

The New Age oThe New Age of UX Design: VR & ARf UX Design: Augmented Vs. Virtual Reality
  • News and Trends

The New Age of UX Design: VR & AR

The Importance of User Experience in Virtual Reality Interest in Virtual Reality (VR) and the metaverse are not new. The first attempts to create a three-dimensional Internet arose in 1995….

Social Commerce Benefits, Drawbacks and Top Trends for 2021
  • Digital Marketing

Social Commerce Benefits, Drawbacks and Top Trends

Social commerce is an emerging digital trend that is here to stay, going far beyond traditional ecommerce selling tactics. From product discovery to research and eventual transaction; all steps of…

5 Questions Companies Should Ask Themselves When Discussing a Website Redesign
  • Website Design and Development

5 Questions Companies Should Ask Themselves When Discussing a Website Redesign

In today’s “new normal,” a strong company website has become a necessary marketing tool in remaining established and successful among target audience members and competition. Building a powerful online digital…

James Weiss, Director of Account Strategy & Client Service at Big Drop
  • News and Trends

Big Drop’s Best: James, Managing Director

Tell us about a project you’re working on. Our team recently launched the e-commerce portion of a former purely-informational site that featured extensive animation. Within the first week of launch,…

30 Digital Marketing Quotes to Keep You Inspired in 2020
  • Digital Marketing

30 Digital Marketing Quotes to Inspire You in the New Year

The New Year welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what…

Acquia Lift vs Adobe Target
  • Digital Marketing

Acquia Lift vs. Adobe Target: Improving the Customer Experience

In today’s ultra-competitive economy, businesses need to do more than just market their products and services to their respective target audiences. Engaging their audiences and laying the groundwork is what…

What the Heck are Archetypes in Branding?
  • Creative and Branding

What the Heck are Archetypes in Branding?

Archetypes in branding are used to guide and strengthen a brand’s story. Choosing an archetype can help your brand establish meaningful relationships with current and future customers. It’s also a…

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