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5 Major Business Goals You Can Achieve with a Website Redesign
Websites have changed dramatically over the last two decades. In the late 90s, it was impressive just to even have a website. By the 2000s, almost every company had a…
- Digital Marketing
How to Increase Ecommerce Revenue in 2018 and Beyond
Over the last few years, the world of ecommerce has seen tremendous growth. And it will continue to see further growth. At an estimated rate, more than 19% of retail…
- Creative and Branding
12 Best Logo Redesigns
Over time, redesigning your logo is one of the best ways you can respond to current trends and stay relevant. But when so many logos miss the mark, how can…
- Digital Marketing, News and Trends
5 of the Best SaaS Digital Marketing Campaigns
Marketing a SaaS product isn’t the easiest feat. Trying to define your (sometimes obscure) service within a 60 character limit with Google Ad is harder than it looks. But with…
- Creative and Branding
Why Branding for Nonprofits Matters Now More Than Ever
An effective brand strategy is crucial for both nonprofit and for-profit enterprises, but ensuring strong branding for nonprofits can bring about huge success in 2018 — and beyond. “Branding” has…
- Digital Marketing
5 Most Important Marketing Metrics Your CMO Actually Cares About
What’s worth measuring? There are lots of different marketing metrics, but it’s important to remember that not all metrics are created equal. Generally, people think the most important marketing metrics…
- Digital Marketing
How Much Should Your SaaS Marketing Budget Be?
In aggressive industries such as SaaS, strong marketing efforts are essential to grow and thrive. As SaaS developer Chris Herd put it, “You don’t need a better product, you need…
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