The Importance of User Experience in Virtual Reality Interest in Virtual Reality (VR) and the metaverse are not new. The first attempts to create a three-dimensional Internet arose in 1995….
Social commerce is an emerging digital trend that is here to stay, going far beyond traditional ecommerce selling tactics. From product discovery to research and eventual transaction; all steps of…
In today’s “new normal,” a strong company website has become a necessary marketing tool in remaining established and successful among target audience members and competition. Building a powerful online digital…
Tell us about a project you’re working on. Our team recently launched the e-commerce portion of a former purely-informational site that featured extensive animation. Within the first week of launch,…
The New Year welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what…
In today’s ultra-competitive economy, businesses need to do more than just market their products and services to their respective target audiences. Engaging their audiences and laying the groundwork is what…
Archetypes in branding are used to guide and strengthen a brand’s story. Choosing an archetype can help your brand establish meaningful relationships with current and future customers. It’s also a…
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