A few months ago, our team discussed how brands’ shared values influence consumer behavior, and demonstrated why and how this trend isn’t slowing. Even as far back as 2012, it…
Globalization. Glocalization. Two very similar-sounding words with two pretty different meanings. Let’s talk about it. Globalization deals with global factors and allows numerous aspects of society to interconnect, from business…
The two most common challenges every modern marketer faces are how to reach your target audience and what tools to employ to do it. Despite its conception dating back to…
What you say is just as important as when and how you say it. Getting the right message seen by the right audience members on the right medium is the…
Design Systems bridge the gap between designers and engineers who work on a variety of products and frequently re-create work done by other teams. Communication between designers and developers is…
Social commerce is an emerging digital trend that is here to stay, going far beyond traditional ecommerce selling tactics. From product discovery to research and eventual transaction; all steps of…
The New Year welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what…
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