messaging framework
  • Creative and Branding, Digital Marketing

Steps to Creating an Effective Brand: Messaging Framework

A few months ago, our team discussed how brands’ shared values influence consumer behavior, and demonstrated why and how this trend isn’t slowing. Even as far back as 2012, it…

glocalization
  • Digital Marketing

All About Glocalization

Globalization. Glocalization. Two very similar-sounding words with two pretty different meanings. Let’s talk about it. Globalization deals with global factors and allows numerous aspects of society to interconnect, from business…

marketing automation
  • Digital Marketing

The Power of Marketing Automation

The two most common challenges every modern marketer faces are how to reach your target audience and what tools to employ to do it. Despite its conception dating back to…

Benefits of content strategy
  • Digital Marketing

Benefits of Content Strategy

What you say is just as important as when and how you say it. Getting the right message seen by the right audience members on the right medium is the…

The Power of Design Systems
  • Creative and Branding, Digital Marketing

The Power of Design Systems

Design Systems bridge the gap between designers and engineers who work on a variety of products and frequently re-create work done by other teams. Communication between designers and developers is…

Social Commerce Benefits, Drawbacks and Top Trends for 2021
  • Digital Marketing

Social Commerce Benefits, Drawbacks and Top Trends

Social commerce is an emerging digital trend that is here to stay, going far beyond traditional ecommerce selling tactics. From product discovery to research and eventual transaction; all steps of…

30 Digital Marketing Quotes to Keep You Inspired in 2020
  • Digital Marketing

30 Digital Marketing Quotes to Inspire You in the New Year

The New Year welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what…

Acquia Lift vs Adobe Target
  • Digital Marketing

Acquia Lift vs. Adobe Target: Improving the Customer Experience

In today’s ultra-competitive economy, businesses need to do more than just market their products and services to their respective target audiences. Engaging their audiences and laying the groundwork is what…

Our Favorite Podcasts for Digital Marketing Tips
  • Digital Marketing

The 5 Best Podcasts for Digital Marketing Tips

Savvy digital marketers are always trying to keep up with the latest trends and find ways to learn about the tools and tactics that are fueling the industry’s evolution. It’s not…

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