Having an efficient website is essential, especially for financial institutions where trust and reliability are fundamental. A strong financial digital presence incorporates crucial elements like visual appeal, easy navigation, and valuable content. Within financial services, specifically, it’s crucial to keep websites straightforward, featuring an uncomplicated interface, impressive visuals, and an abundance of useful resources. Explore some highlights from our portfolio to see how we bring these principles to life for our clients in the financial sector.
1. Bank of China: Redefining Digital Credibility
Established in 1912, Bank of China stands as one of the largest banks globally, with a rich history and a massive global footprint. When it comes to their digital presence, our team at Big Drop aimed not only to enact a visual overhaul, but worked to align the website with modern standards and, of course, compliance. The redesign focused on presenting BOC’s extensive product and service offerings while adhering to accessibility standards. Through purposeful content and a mobile-responsive design, the result was a digital beacon that not only paid homage to the bank’s history but also catered to the needs of a digitally-savvy audience.
2. Fora Financial: Navigating Success Across the Digital Lending Landscape
Fora Financial, a leading business financing lender, recognized the need for a digital facelift to reinforce its position as the go-to financial solution for small- to mid-sized businesses. Our team’s approach to this redesign helped to optimize the website for lead generation, following a cohesive rebranding strategy. The emphasis was on creating a user-centric experience, promoting engaging content, and portraying Fora’s industry leadership. The new digital presence is now a lead generation powerhouse, reflecting Fora’s commitment to providing fast, flexible financing for its clients.
3. North American Credit Services: A Solution-Oriented Digital Transformation
North American Credit Services (NACS) took a comprehensive approach to rebranding and redesigning its digital presence, focusing on a modernized approach, elevated user experience, and alignment with its core values. Our teams’ collaboration brought to life a website that not only showcased NACS’s services but also highlighted their unique, solution-oriented approach. The integration of a clean information architecture, a caring and trustworthy visual identity, and an emphasis on user experience portrayed NACS as a leader with a genuine commitment to solutions, consideration, and understanding.
4. MLG Capital: Maximizing Digital Discoverability
MLG Capital, a real estate investment firm, sought to enhance its online presence for better discoverability and engagement. Our team’s approach included a revamp of their visual identity, including all-new branding collateral, with captivating custom illustrations, and a streamlined user experience. By leveraging MLG Capital’s premium positioning and creating dynamic content to push users further through their journey, the website became a hub that effectively communicated the firm’s values and showcased its expertise. The digital transformation not only enhanced discoverability but also solidified MLG Capital as a compelling partner in the real estate investment landscape.
Traditionally, companies within the B2B space have been wary of pushing the boundaries of both User Experience and User Interface. There’s been an unfortunate stigma attached to the Financial Services sector specifically whereby anything beyond very basic, and let’s be real, boring elements somehow delegitimized their value. Yet, we see clearly here that an elevation of either or both a visual identity and an engaging user interface really can be the difference between having a website and having a website that works wonders for both the companies themselves and their customers.”
– James Weiss, Big Drop’s Managing Director
5. LUMA Partners: Shaping Thought Leadership in the Digital Age
LUMA Partners, the leading investment bank focused on digital media and marketing, recognized the need for a website that not only represented its services but also showcased its thought leadership initiatives. The project resulted in a digital hub that not only communicated LUMA’s capabilities but also emphasized its position as a thought leader. Through engaging content, dynamic illustrations, and a clear information architecture, LUMA’s digital presence became a valuable resource for clients pursuing exits in the digital media and marketing sectors.