Your website is your business’s and most prospects’ first touchpoint. This is your store that never sleeps, and a good website will make all the difference for your business. So, what happens when your website quality is not that good? And vice versa, what are the advantages of having a well-designed, working website? Let’s take a look at the effects of bad versus good websites.
The Negative Effects of Bad Website Design
Poor User Experience = Poor First Impressions
A poorly designed website can lose potential customers in a matter of seconds. If your site’s design is very outdated, too difficult to navigate, or too slow, visitors will leave to go to your competition. First impressions are crucial, and a bad website will build a negative brand image, even if it has the best USP in the market. A great product and riveting content on your site simply won’t make an impression if users are deterred by glitchy website UX. Great UX design is the digital handshake that invites customers into an intuitive experience and begs for repeat business.
Lost Revenue
A bad website directly influences your bottom line. When it’s tough for people to find what they need, or links are dead and error messages appear, they simply will not make a purchase. Companies with very poor websites will always suffer from loss of engagment and low conversions.
Less Credibility and Trust
Your website is a reflection of your business. Consumers, about 75%, use the design of the website to determine the credibility of a business. With no professional or functional site, these instances tend to hurt trust and credibility; they may question whether your business is even legit or not, and they wouldn’t want to have anything to do with your products or services.
Lower Search Engine Rankings
Search engines favor those websites that can deliver a great user experience. If the website is poorly built, with poor navigations, slow loading speed, and not responsive for mobile, this will hurt your SEO rankings. The fewer people finding your website through organic search, the less visibility you get online.
Unhappy Customers
Difficult navigation will frustrate your returning customers. Frustrated customers can spread bad words-of-mouth publicity about your brand, thus hurting the customer loyalty of your brand. Word-of-mouth publicity, online and offline, can create a lot of harm or addition to your brand reputation.
The Positive Impacts of Good Web Design
Compelling First Impressions
A well-designed website grabs the visitor’s attention and engages them right off the bat when they reach your web page. According to Stanford University, 94% of first impressions are design-driven. A clean, modern design and intuitive navigation go a long way in creating an experience that is worth remembering; hence it keeps users in, not out.
More Revenue
A good website, with enhanced user experience, makes it all so easy for the customer to search for information and to buy. Strong calls-to-action, smooth checkout processes, and landing page optimization can greatly enhance your conversion rates and sales.
Improved Credibility and Trust
A well-designed and professional website instills confidence in your brand. The more polished your online presence, the more likely your customers are to trust your business enough to actually do business with you.This is further helped by testimonials, case studies, and trust badges.
Improved Search Engine Rankings
Search engines reward those that actually provide good user experiences. A well-built website, optimized for speed and friendliness towards mobile devices, but also containing relevant content, will go a long way toward improving your SEO rankings. The more visible your brand is, the more organic traffic you drive to your business.
Improved Customer Satisfaction
A friendly website can boost customer satisfaction. Customers will find it easy to navigate, have information at their fingertips, and be able to navigate using responsive design through their mobile devices-a pleasant experience that they will want to come back for more of, besides referring more business to your enterprise.
How Big Drop Can Help
At Big Drop, we understand your website is crucial to your business. Our experts build customized websites that are stimulating to the eye but also performance-driven. We focus on the following:
User-Centered Design: We develop a website that creates a seamless, non-interrupted user experience.
SEO Optimization: We implement best practices so that your website can rank well within search engines.
Responsive Development: We Make sure your website looks and works great across a range of different devices, such as mobile, tablet, and desktop.
Contact our team at Big Drop to help you in developing a website for your business that drives success and growth.