Good copy not only nudges consumers in the right direction but can also heighten conversion rates and become the main box in brand differentiation. A proper copywriting strategy like including humor in copywiritng has the power to flip your marketing around by making your brand a lot more memorable and relatable to readers.
Why Use Humor?
1. Engaging Your Audience
Humor can capture the attention spans of your users. A clever headline might make users stay on your site and take notice of your message, making them more likely to remember your brand.
2. Building Relatability and Trust
Funny copywriting can humanize your brand-making it more approachable, relatable, and trustworthy. It shows that your brand has personality and can connect with customers on a personal level.
3. Encouraging Shares and Virality
Comedic content is more sharable on social media channels. When individuals find something to be funny, they have the urge to share it with others, therefore continuing to extend reach and possibly go viral.
Examples of Effective Use of Humor
1. Dollar Shave Club
Dollar Shave Club is primarily known for its hilarious ads, but that playful spirit is also reflected on their website, albeit with a bit of polish. While product descriptions mainly aim at dispensing valuable information and benefits, they are light-hearted enough to keep consumers engaged and entertained.
2. Moosejaw
Moosejaw is popular not only for its outdoor gear but also for the peculiar and comical style of its copywriting. Their website proves that this brand is a master at combining wit and functionality into a shopping experience that is both entertaining and informative.
3. Mr. Justice
Our client Mr. Justice boasts a fresh and playful brand personality compared to all other law firms. With an objective to combine business with creativity and fun, Mr. Justice guarantees a user experience that really resonates with their audience on their website.
Comedy Writing Tips
1. Know Your Audience
Humor is subjective, so it is important to know what kind of humor your audience enjoys. Make sure your jokes and content are relevant for them.
2. Keep It Relevant
Your humor should be relevant to your brand message and shouldn’t divert your audience’s attention from the main point. Humor should complement your message, not overwhelm it.
3. Be Authentic
Forced humor never pays. Keep a natural tone and avoid jokes that sound like a touch too forced, even bordering on cringe. Humor will feel much more natural if it is authentic to the voice of your brand.
4. Test and Iterate
Not every joke will land. Test your content in front of a smaller audience first. Observe their reactions and refine your approach based on feedback.
Conclusion
Humor, if used accordingly, can really help elevate brand appeal and effectiveness in digital marketing. By way of engagement, relatability, and shares, funny copywriting can be that secret sauce that helps in lifting up your marketing strategy. As a creative digital marketing agency, our team at Big Drop holds ample experience in crafting funny and playful digital presences. Get in touch with us to learn how we can help bring your brand’s personality to life.