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The Top Tools SaaS Companies Are Using

Jan 1, 2018
Digital Marketing / News and Trends
by Tim Alper
The Top Tools SaaS Companies Are Using in 2018

SaaS, or Software as a Service, is the face of revolution in the corporate world. It equips companies and virtual teams with highly effective tools that help them work more efficiently, make informed decisions, and expand successfully.

These cloud-based software applications are sold on a subscription basis. They are pretty easy to use since one doesn’t have to set up or manage hardware.

Be it CRM, marketing automation, or sales analytics, anything that can be imagined has a SaaS tool available to use. Whether it is a startup or big companies, SaaS solutions support them to manage many tasks with just the help of the internet connection.

The SaaS industry only keeps on growing: from cloud-based software solutions in project management and HR to data and analytics. The best SaaS tools help companies in better collaboration to keep growing. 

What are SaaS tools?

SaaS stands for Software as a Service, meaning the delivery methodology of software over the internet. Users can use applications without needing to download or install anything on their systems locally. And that is just it-easy and accessible from anywhere.

Advantages of Using SaaS Tools

With SaaS tools, there are loads of advantages. Accessibility from any location makes working from home much more productive. You can grow or shrink as you need it. No large upfront cost is another added advantage. Automatic updates are taken care of by the provider so that one always gets the latest version of the tool.

Project Management Tools

Every large or small business operates on a number of projects; this involves marketing campaigns and the development of new products. SaaS project management software works in an implementation of planning of a project and then its monitoring in a very neat way. They come with Gantt charts, automation, and task management features to get them up and running.

Trello

Trello is a Kanban-based, much-used project management tool: it allows breaking down a project into stages, assigning tasks, and appointing deadlines. This is one of those tools that are very much loved by teams because of its very visual approach and being friendly towards teams working online.

Asana

Asana is one of the most popular SaaS-based project management tools. It offers a wide array of features for keeping teams organized and on track. From managing tasks and collaborating to reporting and integrating with other tools, Asana is an exemplary choice for any size of project.

Human Resources Tools

Managing jobs, screening, and employees is quite difficult. Whether your company has a large HR team or just one person, a SaaS HR tool will make it easier to manage. Among the highest-ranking tools for dealing with HR tasks are BambooHR, Zoho People, Workday HCM, Gusto, and Time Doctor.

They manage applicant tracking, employee onboarding, and time off. They also help with payroll management and performance reviews. In this way, the HR team can put more emphasis on excellent talent acquisition and enhance their hiring process.

The global HR software market reached $15.59 billion in 2020 and is expected to balloon up to $33.57 billion in 2028, with more companies adopting SaaS platforms for their HR needs, hence hiking up the demand for these tools.

These advanced tools can be used by businesses of all sizes. They provide features and functionalities that facilitate various tasks related to human resources.

Data and Analytics Tools

Data and analytics tools form the most crucial aspect for any SaaS company. These help in understanding user behavior and present the opportunity for growth. Their primary choice for this is Google Analytics. They have a lot of features with which one can monitor website traffic and analyze the effect of marketing efforts.

Google Analytics

Google Analytics is free and pretty easy to use. It boasts advanced reporting that’s able to track key metrics around website traffic and user engagement. It even goes one step further with predictions around trends that help SaaS companies enhance both their marketing and their products.

But Google Analytics isn’t the only choice. There are plenty of solutions in the SaaS data analytics tools market. Key to these tools is their focus on recurring revenue and customer lifetime value tracking-two critical components to the growth of SaaS businesses.

SaaS Companies

SaaS companies have shaped the face of business today. With different solutions for various needs, these companies offer cloud software. They help with project management, HR, customer relations, and data analysis. High names include Salesforce, Zoom, Atlassian, AWS, GitHub, Microsoft, and Adobe.

These companies are very important to businesses, be it a small business or a large one. They enable smooth operations and expansion. From different products, they form the backbone of modern business. Salesforce facilitates customer relationships, and Zoom makes video calls as easy as ABC.

But SaaS companies don’t just impact how businesses run and operate; there are approximately 17,000 SaaS companies in the U.S. alone, and their demand only increases with the rise of more businesses taking up cloud software. This changes how we work and do business.

SaaS companies help lots of industries, from healthcare to finance. Microsoft, Adobe, and Google Workspace are pretty well-recognized. They offer tools for productivity and teamwork that are basically indispensable today.

With the growth of the SaaS industry, so is the importance of these companies. They usher in innovations, efficiency, and change to the digital space. In so doing, the world of business becomes more connected, collaborative, and data-driven.

Collaboration and Communication Tools

In remote work, especially, effective teamwork and clear communication play an important role in any SaaS company. Most successful SaaS companies rely on Slack and Google Workspace. These tools will help teams get along well and bring new ideas to life.

Unleash Teamwork with Slack

Slack is a great tool for team messaging and collaboration. This channel provides easy communication, sharing of files, and keeping updated on projects. Slack offers channels, direct messages, and even voice and video calls. This product will help teams stay connected, work in coordination, and even when a team operates from different locations.

Improve Productivity with Google Workspace

Google Workspace is a suite of cloud-based productivity applications that empowers teams to execute their work from anywhere. Their applications include Gmail, Calendar, Drive, Docs, and more. This platform makes the process of team collaborations, file sharing, and project management as smooth as possible. It helps SaaS companies be more productive in getting great results.

As more opportunities for remote work emerge, SaaS companies that have intense collaboration tools will benefit immensely. Any company such as this can have a team that is connected and productive toward maximum accomplishment by employing Slack and Google Workspace software.

Customer Relationship Management (CRM) Tools

Good management of customer relationships is the most crucial factor in the growth of SaaS companies. The major CRM tools for this are HubSpot and Salesforce-richly featured to enhance the interaction with customers and retain them.

HubSpot

HubSpot CRM is all about ease of use, from marketing to sales and customer service on one platform. It also holds top ratings on popular review platforms such as Capterra and G2. HubSpot offers a free plan alongside more expensive plans, meaning they fit any size of business.

Salesforce

Salesforce Sales Cloud enjoys a good reputation among businesses because of its formidable sales and marketing features. Customer service is also benefited with it. Prices of Salesforce vary from $25 to $330 per month per user, making it suitable for many SaaS companies.

HubSpot or Salesforce are among the many options you could choose, but choosing one of them is not a bad idea. In any case, a good CRM tool will boost your customer relationships and after that the sales. This will be the main step toward developing your SaaS business.

Design and Prototyping Tools

SaaS companies need to make their products look good and user-friendly. And for that, they need design and prototyping tools. One of the top choices is Figma; hence, being cloud-based for designing, it helps teams of any size smoothly manage the workflow from concepting to the launching of a product.

Figma

Figma pricing offers solutions for SaaS companies of all shapes and sizes. This tool offers a free plan, with paid plans starting at $12 per editor, per month. It is said that with Figma, one can share files with ease and collaborate with others in the team.

Despite some drawbacks of working with Figma, like not being able to work offline, this platform is very popular. It is flexible and affordable, which are two main reasons it is so loved by the SaaS companies. They love using it for creating beautiful, user-friendly products.

Developer Tools

The world of SaaS development is truly hectic, and in order to ease their lives and optimize workflows and teamwork processes, developers need the right toolset. Among the various ones used by the developers, popular names include GitHub and Atlassian.

GitHub

GitHub is the leading development and version control platform. It hosts more than 73 million users, possibly extending to 100 million by 2025. This is a great platform where developers share code, track changes in the code, and work on projects together.

Among such features that make GitHub critically used for any SaaS team operating worldwide are issue tracking and pull requests.

Atlassian

Atlassian has a set of SaaS applications that software development teams can employ. This includes Jira for project management, Confluence for team collaboration, and Bitbucket for source code management. Because the tools offered by Atlassian are highly customizable, they are favored among SaaS developers.

With GitHub and Atlassian, SaaS companies can take their development processes further. It will also enhance collaboration and innovation across teams, which means better quality and efficiency assured in their products.

Productivity and Workflow Automation Tools

Smoothening your business is the way to success. Productivity and workflow tools do a lot of help. In that respect, one of the finest tools is Zapier, which lets you connect web apps with minimal effort and automates just about anything without requiring code.

With Zapier, you get to create “Zaps” that connect your tools. You could create a Zap for moving attachments from Gmail to Dropbox and notifying your team in Slack. Or save yourself some time and let Zapier make it all happen.

Since Zapier is pretty much user-friendly, even for those who aren’t so tech-savvy, it connects your SaaS productivity tools and SaaS workflow automation tools, thus you make your operations smooth and effective. With it, there’s much to cover from lead capture to project management.

In all, both Zapier and other tools go out as big wins for any business. It automates tasks, connects your digital workflows, and frees up time and resources that one would apply to innovation and growth.

Conclusion

The SaaS industry keeps developing fast, and new, advanced tools are made for companies in order for the businesses to improve project management and customer service. They make businesses work and the customers happy.

SaaS tools are affordable, will grow with your business, and often integrate well with each other. They are also easy to use by many people. It is, however, of the essence to balance such advantages against disadvantages like overdependence on a single service and security of data.

The market of SaaS will continue to grow, at 18.7% per year until 2030. This is because spending on SaaS tools in 2024 will increase by 17.7%. So therefore, it is very important that businesses select the right set of tools so that they can keep their competitive advantage in the changing world of SaaS.

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