Your website is the first thing most people experience of your business. It’s your digital storefront, and, like any storefront, it has to be maintained attractive and operational, and in line with your company’s identity and goals. If your website is beginning to look tired-or maybe isn’t behaving just exactly as it should-a web design refresh may just be exactly what your business needs.
Why Your Business can Benefit from a Website Redesign:
Outdated Designs Send Visitors Running
If your website looks like it’s stuck in another era, visitors might assume your business is too. An old design may give the impression that your company isn’t keeping up with modern trends that could turn potential customers away. Updating your site to a contemporary, visually appealing design not only keeps your business relevant but also makes visitors feel confident in what you offer.
Mobile Optimization Is a Must
More than ever, people are accessing your websites from their smartphones. If your website isn’t optimized for the mobile experience, up to a third of your potential audience is likely being alienated. A refresh of your digital presence has the added advantage of updating your website to become user-friendly and smooth to browse, no matter the screen size.
Improve User Experience (UX)
A website is only as strong as the experience it offers its users. When visitors can’t find what they need, or do what they want to do, they don’t stick around very long. In a design refresh, you can rethink your site’s navigation, speed, and overall usability to make sure it’s intuitive and user-friendly.
Strengthen Your Brand Identity
More than likely, your brand has gone through an evolution since your site was designed and developed. It’s time to show off your logo, messaging, or maybe a new target audience that will keep your website reflecting who you are. With a web refresh, you’ll take an outdated-looking and/or-feeling website to a more modern one and hone in on newer branding to keep everything looking professional on all avenues.
Improve Your Search Engine Rankings
Google and other search engines favor websites that are regularly updated. An older website may be plagued by broken links, slow loading speeds, and other technical problems that negatively reflect its SEO performance. By refreshing your site, you can resolve these issues and apply modern SEO best practices that help you appear in search results.
Outcompete Your Competition
With rejuvenated websites for your competitors, you will fall behind the pack when your website is static. The modern, engaging website will help you be not only at par with the competition but probably work as a differentiator in a congested marketplace. A refresh helps make sure from many angles that your business stands out as an industry leader.
Ensure Security and Functionality
Web security is a top priority, and older websites are more susceptible to cyber threats. Regularly updating your site’s design ensures you’re using the latest security protocols to protect both your business and your customers. Additionally, new web technologies offer enhanced features and integrations that improve your site’s performance.
Improve Conversion Rates
After all, your website’s ultimate goal is to convert visitors into customers. A more intuitive, better-designed site will get more of those desired actions from users, whether that is filling out a contact form, making a purchase, or signing up for a newsletter. A web refresh affords you an opportunity to optimize your site’s layout, calls to action, and user flow, thus enhancing conversion rates.
Conclusion
A website refresh isn’t just about the look and feel of the site; it’s about creating a better user experience for your visitors and helping your business stay competitive, secure, and working in the digital space. From updating your web design to increasing functionality and improving SEO, a refreshed website will help you achieve your business goals and leave a mark on potential customers.
Does your website need a little refresh? Big Drop Inc. can help you build a great-looking and an even better-working website. Contact us for our digital marketing services today to get started!