In a recent webinar courtesy of Beverage Industry Magazine, Big Drop’s Managing Director, James Weiss, w
as joined by other esteemed experts in giving valuable insights on what constitutes the inside mechanics of a successful product development launch within the beverage industry. The discussion ranged from key trends driving the market and consumer preferences to how brands are leveraging technology to stay ahead.
Key Highlights:
Today’s Successful Launches: Top-performing beverage brands show that innovation in product positioning, unique flavors, and attempts to become sustainable make for brand winners.
Consumer Preferences Today: Today’s consumer is more and more healthy-oriented and ecologically conscious. Assets such as clean ingredients, functional benefits, and eco-friendly packaging top the lists of demands by consumers.
Emerging Demands: For brands to remain successful they need to realign by providing low sugar options, plant-based beverages, and value-added hydration drinks that keep pace with the evolution of lifestyles. Adaptability and responsiveness to consumer feedback are key to ongoing competitiveness.
Technology Affecting New Product Development. Technology is allowing faster innovation cycles toward more personalized consumer experiences, from AI-led market research and smart packaging to the rapid prototyping approach.
For a brand to be successful in today’s beverage market, it needs to be agile, heavily invested in health and sustainability trends, and embracing technology in order to meet the evolving demands of consumers. Listen to the full webinar below: