Altice Mobile

Altice Mobile, a subsidiary of Altice USA, is a new mobile network that delivers advanced LTE coverage. With ‘Unlimited Everything -- data, talk, and text nationwide, consumers get fast and reliable mobile coverage wherever they are.

Disrupting the Mobile Carrier Market

Altice Mobile was a brand new carrier in the already crowded market for mobile providers. They needed a solution that would introduce the service to a broader audience and acquire users. This included a website that could support users looking to switch carriers, purchase phones, and learn more about its offerings. They needed a comprehensive solution to create a strategic, cost-effective way to go to market.

Approaching the go-to-market strategically, our Front-End Designers and Developers began mapping out a simplified UX design to engage prospective consumers naturally with the new brand. Our Search Engine Marketing team developed an in-depth Search & Gmail strategy, pushing custom messaging to users through intelligent audience targeting. We combined market research with existing customer data to create hyper-targeted ads while ensuring the account remained cost-efficient given a limited budget.

Testing custom messaging using Altice Mobile’s core brand pillars to determine which messaging resonated most with certain audiences

Serving Gmail ads featuring top-selling devices to users within the Altice Mobile footprint to increase gross ads

We utilized the following innovative integrations for a future-proof digital experience: Adobe DTM, Contentful, React code to manage quick updates to the UI, and more

Adhering to a strict deadline and collaborating closely with Altice Mobile’s internal teams, we were able to launch the new website with a strong paid advertising strategy to support the new brand.

Homepage:

In three months, we achieved 21,500 new line sign-ups. Shortly after, we brought down the cost per order confirmation by over 72%, while increasing our click to order ratio by almost 3x. Additionally, the account served over 23M impressions, significantly increasing brand awareness.

Search:
550k clicks
&
22.2M impressions

Gmail:
148k clicks
&
1M impressions

Total:
698k clicks
&
23.2M impressions

DOC NYC OAAA

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