AMC Networks came to Big Drop with the goal of reimagining its Upfront Connect; a digital presence serving as the main client-facing hub for all sales and marketing efforts, including a Client Screening Room featuring full seasons and sneak peaks of original programming.
Upon taking on the AMC Networks digital engagement, we focused on immersing ourselves into the AMCN brand to better understand the unique needs of each AMCN Upfront end-user. With the goal of satisfying each user role, these insights allowed us to effectively bring AMCN’s in-house designs to fruition through a new and exciting wireframe built to support sales, education, client involvement, lightning speed load-times and conversions.
When focusing on building immersive user journeys, we provided AMCN with a wireframe conducive to engagement and resource discovery. Through simplifying navigation and reimagining the site architecture, we provided a seamless user interface that would highlight multimedia content, trailers and case studies through responsive video, animation and motion design; enabling the sales team to better engage with audience members and drive conversions.
Another important goal of this engagement was to support the AMCN in-house team members with an easy-to-edit content management system. Utilizing a Wordpress CMS enabled us to create 4 specific user entry layers (client facing, consumer facing, staff and admin). AMC Networks’ Upfront requires constant seasonal updates and content releases, and with the correct permissions in place we were able to ensure content on the Upfront digital presence remained easily editable and specific to each user role.
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