Bank of China

In order to create user journeys conducive to information discovery, we implemented an information architecture strategy that conveyed both the rich company history and the product offerings in a clear, digestible manner. BOC USA offers a plethora of banking products across Personal, Corporate, and Institutional categories. In order to present this information in a way that would not cause cognitive overload for users, Big Drop curated a highly customized navigation and sub-navigation experience, which presents products based on the clients’ first navigational click. This approach worked extremely well as the target audiences for each category do not overlap in a tangible way.

After implementing an information architecture strategy that would create a clean foundation for content, we then focused on creating dynamic custom design to remain visually engaging and exciting for BOC USA stakeholders. Through the use of iconography and other multimedia elements, we were able to break up text and keep users engaged, informed, and on the site longer. It is also important to note that the image choice on this site is highly curated, as each department within Bank of China USA had a final say in which pictures were used and where. The cooperation and engagement between Big Drop and BOC USA was critical not only in various areas of design and technical implementation, but also recognizing the cultural sensitivities between the two largest economies in the world, one of which has 5000 years of culture behind it, was critical to our success.

When focusing on brand awareness and product information, a primary objective for Bank of China USA was to create a user experience that clearly articulates capabilities to key audience members in an intuitive manner. Through the extensive design refresh, Big Drop was able to articulate a sense of brand credibility and excitement to audience members, keeping users engaged as they are pathed towards each department’s respective contact information.