Barley Snyder

Barley Snyder is a strategically focused, full-service law firm representing businesses, organizations, and individuals in all major areas of civil law. With more than 120 attorneys, the firm is able to provide innovative and effective representation to a wide range of clients across a variety of fields.

Innovative Legal Solutions

Barley Snyder sought the help of Big Drop to redesign and redevelop its existing website. The goal was to communicate the brand in a sophisticated but not sterile way. The new digital presence would showcase how Barley puts their clients first with direct lines to attorneys.

In bringing the new digital presence to life, Big Drop set out to highlight the true value of Barley Snyder’s excellent client service, commitment to communities, and reputation for results. The website would be built to communicate the value of up-front legal services and show the firm's ability to handle almost every complex legal situation for businesses.

Our team at Big Drop implemented an information architecture strategy that conveyed both the company’s story and capabilities in a clear, digestible manner. In doing so, we made sure the new site was a tool for both clients and the internal team; Big Drop provided engaging content for users to click through; showing how Barley Snyder’s new digital presence serves the dual purpose of informing clients & colleagues.

After implementing an information architecture strategy that would create a clean foundation for content, we then focused on capturing and displaying Barley Snyder's brand; highlighting their big firm capabilities with attention to client service. Through the use of branded content, we were able to break up text and keep users engaged, informed, and on the site longer.

When focusing on highlighting competency, a primary objective for Barley Snyder was to leverage social media to demonstrate community involvement. Through the use of proof points and case studies, in addition to a robust information architecture, Big Drop was able to evoke a sense of brand credibility and excitement from audience members, keeping users engaged as well as demonstrating specific, highly complex legal work.

Through this engagement, Big Drop was able to provide Barley Snyder with a robust digital presence that provides a great first impression for all audience members. Through purposeful content usage, simplified navigation and resource discovery, and the optimization of best-in-class technology; Big Drop created the perfect digital experience for Barley Snyder.

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