Bloomfire approached Big Drop for a digital makeover, with a primary emphasis on delivering a robust and scalable online presence that aligns seamlessly with Bloomfire's brand. One of the key objectives is to empower customers to boost collaboration on a broader scale by seamlessly connecting relevant information with the right people at the right time, ultimately paving the way for success.
When crafting Bloomfire's new digital presence, the project involved the creation of a comprehensive style guide for Bloomfire to effectively outline the new brand guidelines and revitalized visual identity. Simultaneously, it aimed to ensure the seamless integration of consistent branding assets across all aspects of the digital experience.
At Big Drop, our team crafted an information architecture for Bloomfire's new site that seamlessly provides crucial information to target audience members, including business leaders seeking to implement new tools to effectively address a variety of organizational challenges. It was imperative to provide Bloomfire with content strategy support to ensure that the new site's messaging resonates with B2B audience members and aligns with Bloomfire's ideal customer profile.
When bringing Bloomfire's new digital presence to life, a primary focus was to drive increased traffic to the website and to establish a digital platform that accurately portrays Bloomfire as the leading pioneer in Knowledge Management Software Platforms. In addition to ensuring an enhanced user experience, this approach also served to provide audiences with a comprehensive understanding of Bloomfire's platform and solutions, thus effectively conveying the company's value proposition. This was achieved through the development of a new site that adeptly segments Bloomfire's platforms and solutions to cater to each user's specific need.
When crafting a comprehensive style guide for Bloomfire, our team was meticulous in clearly defining the new brand guidelines and revitalizing the visual identity. Through this process, we ensured the seamless incorporation of consistent branding assets throughout every facet of the digital experience.
From establishing brand pillars, to reinventing the logo, and guiding photography direction, our focus remained on defining Bloomfire's brand in a way that authentically represented their essence. With a revamped digital presence, Bloomfire effectively demonstrates how its platforms promote smarter collaborative work, reducing the need for isolated efforts.
For Bloomfire's new digital identity, we took inspiration from nature, mainly from the geometric structures in which honeycombs are organized. Like the way bees are a living ecosystem, working together to build and organize in a beehive, Bloomfire gathers up pieces of limited, scattered knowledge in a central repository to form a live, dynamic, and fluid organization.
At the heart of this design is the hexagon, the foundational building block that represents individual knowledge modules. When these modules come together, they form a strong and cohesive structure, allowing Bloomfire to offer a seamless, easy-to-navigate platform for users to access and share valuable insights.
The use of vibrant, modern visuals reflects Bloomfire’s mission: to make knowledge accessible to all and foster collaboration. The result is a design system that mirrors Bloomfire’s purpose—turning fragmented information into a unified force for success and growth.
The new site was thoughtfully designed to embody an approachable and genuine aesthetic, incorporating dynamic visual elements to engage users. With intuitive navigation and compelling CTAs, the site offers an efficient and trusted platform, strategically designed to boost conversions. This fusion of user-friendly design and trusted functionality results in an engaging and informative journey for all visitors.
Through this collaboration, Big Drop provided Bloomfire with a robust digital presence that empowers users with the ultimate AI-based knowledge management software system. Big Drop thoughtfully designed a digital experience for Bloomfire that enhances the capabilities of teams, fosters collaboration, and elevates team performance to the level of trusted top performers.
Big Drop's team did an amazing job delivering a massive shift for us in branding and website functionality in a very short window. The team was amazing to work with - one of the best I've ever had in my career. They took the time to get to know us, our brand and then translated that very well into the design, UX and functionality of our new site. We had some lofty SEO goals and the development team worked tirelessly with us to ensure a perfect and smooth launch, delivered on-time.
Brian Zander Senior Director Integrated Marketing
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