Hinterland Outfitters

Hinterland Outfitters was looking to expand its product offering and redefine their overall image as a brand. Struggling with poor functionality and outdated website design, Hinterland needed a partner to recreate their brand identity and digital presence. Partnering together for the project, we outlined a comprehensive strategy to address: redefining their brand identity, which included the creation of a new logo and visual identity, create a custom checkout flow, and redesigning the overall website aesthetic.