Hyliion

Hyliion is a pioneer in electrified powertrain solutions for commercial transportation.

Project Overview

Hyliion envisioned a cutting-edge website redesign, prioritizing intuitive navigation, dynamic content, and clear communication of its innovative solutions to reduce carbon emissions in the transportation industry.

Industry
Electric Power Generation
Services
UX/UI Design, Development, Research & Discovery, Content Strategy, Creative Direction
Year
2023
Challenges

The primary challenge was effectively conveying Hyliion’s practical yet groundbreaking approach, showcasing core values, and ensuring quick comprehension of its mission.

Hyliion Website Development
Reduce Emissions
Lower Fuel and Operating Costs
Hyliion website Design
Research & Discovery

In-depth research focused on understanding Hyliion's market position, product focus, and the need for coherent communication to resonate with its target audience.

Lead-generating website designing for Hyliion
Solution

The solution involved designing a lead-generating website with dynamic elements, embedded videos, and a strategic structure for improved user engagement. The site spotlights Hyliion’s thought leadership in the clean energy sector through informative content.

Hyliion website design for improved user engagement
Visual Elements

After implementing an information architecture strategy that laid a solid foundation for content, our attention turned to the creation of dynamic, custom 3D models designed to sustain visual allure.

Color palette creation for the Hyliion website
Custom Fonts for the Hyliion website

We integrated distinctive features that would distinguish Square from its competitors, ensuring that the website remained anything but boring.

Reduce Emissions
Visualization on Hyliion website
Lower Fuel and operating costs
Hyliion track
Content Design

With the revamped website, Big Drop has created a digital presence dedicated to showcasing products and technologies that enable users to maximize their Hyliion experience.

Hyliion website design and development
Responsive Design

The new site was designed to captivate users through its visually striking interface and seamless functionality. The primary goal was to empower users for success by offering thoughtful educational resources that drive consumer awareness and create immersive experiences. By seamlessly blending clean design with user-friendly features, we created an engaging and informative journey for every visitor.

Responsive Design of Elements
Responsive Design of Elements
iPhone Frame Responsive Design of Hyliion website
Outcomes

Hylion’s new digital presence is a scalable platform that will continue to support Hyliion's growth. By implementing SEO best practices, our team was able to boost website traffic. In addition, we created designs that align with Hyliion's culture, portraying it as an innovative force in the industry, changing the world through sustainable transportation solutions. The website has become a powerful communication tool, making Hyliion's mission comprehensible and positioning the company as a thought leader in clean energy solutions.

Hylion’s outcomes after website redesign
23%

Pageviews increased

8.9%

Organic search traffic increased

212k

Count of pageviews

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