Inwork

Inwork is a packaging and prototyping consultancy, working side by side with design management, designers, pre-media, and printers to realize design potential and create tangible cost-savings.

Creating Amazing Brand Experiences

Inwork had contacted Big Drop to reimagine it’s digital experience. Among the core objectives were to better reflect Inwork’s new agency positioning in a clear, dynamic and engaging manner. With Inwork evolving over the years, their positioning was no longer reflective of the caliber of work the agency was creating on behalf of some of the world’s most recognizable companies.

With the redesign of Inwork’s digital presence, Big Drop highlights the immersive visuals representing Inwork’s confluence of marketing ambition, and best-in-class design aspiration. The website further highlights both current and future clients in an immersive and engaging manner, communicating the unique range of capabilities and broad expertise of how Inwork fits into their world.

By establishing a distinctive and consistent look and feel throughout the website, we provided a seamless user journey with simplified navigation and search functionality. Through refreshing Inwork’s positioning, Big Drop delivered engaging content and animation to establish a distinctive and consistent look and feel throughout the website, cultivating the true story of Inwork.

When focusing on lead generation, we built Inwork dynamic custom illustrations to keep users visually engaged with interactive features. We were able to bring case studies to life through the use of animated text and multimedia; keeping users intrigued and on the site for longer periods of time.

After implementing an information architecture strategy that enabled a clean slate, we created a user experience that clearly displays Inwork’s unique range of capabilities and broad expertise. Through the use of case studies and testimonials, Big Drop was able to showcase Inwork’s credibility by their ability to deliver incredible brand experiences and quality products on time, at scale, and on budget.

Throughout this project, Big Drop was able to provide Inwork with a robust, scalable digital presence; supporting future growth and expansion by way of a rich and engaging story-telling format. With a content strategy designed to speak to respective personas in a personalized manner, Big Drop delivered a highly effective digital product conveying the Inwork story composed of core values, messaging and positioning.

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