Level One Fund

Level One Fund is a growth stage venture capital fund investing in companies that reshape static industries.

Don’t Play the Game, Change It

Level One Fund reached out to Big Drop with the main objective of designing and developing a new digital presence that showcases Level One’s values, philosophies, and team. With the help of Big Drop, we provided a website built to reintroduce Level One Fund as a key player in the venture capital fund industry and illustrate how Level One’s versatility, trust, and stability make them stand out from incumbents and competitors.

In bringing Level One Fund’s new digital presence to life, we focused on highlighting Level One’s impressive portfolio, unique perspectives, and dedicated team. With an emphasis on look & feel and user experience, we provided a site conducive to segmenting users with exciting features and animations.

In order to create the perfect digital product, we crafted an information architecture that seamlessly provides key information to target audience members; highlighting the team behind Level One Fund and showcasing expertise through unique design elements, optimized content, a robust portfolio, and a news section.

With the information architecture solidified, we then focused on providing a user experience conducive to resource discovery, seamless navigation, and increased engagement for each target audience member. We additionally provided content strategy in order to ensure a unified user experience, as the content was pulled and organized from the old site to the new one.

When focusing on lead generation, we wanted to ensure that each audience member’s needs were met in order to drive engagement and decision making. We prioritized showcasing Level One Fund’s different audience members: from fintech, foodtech, AI to Space – highlighting and pathing users towards the information most relevant to them.

During this engagement, Big Drop was able to provide Level One Fund with a robust and strategically manufactured digital presence. Through purposeful animation usage, simplified navigation and resource discovery, and the optimization of best-in-class designs; Big Drop created a digital experience for Level One Fund that helps showcase their mission of changing the game, not playing it; doing things differently in order to move forward.

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