MLG Capital is a direct real estate operator and private equity real estate investment firm focused on maximizing clients’ investment capital.
MLG Capital had a vision to revamp and rebrand its current website, aiming to enhance its discoverability, streamline navigation, and create a cleaner and more interactive user experience.
One of the key goals for MLG Capital was to craft a user experience that effectively conveyed more comprehensive information about its identity and operations.
To accomplish this, we capitalized on an extensive portfolio and a robust information architecture, which instilled a sense of excitement and credibility. By emphasizing MLG Capital’s strong market knowledge, we kept users engaged as they were guided toward the Get Started CTA and eventual conversion.
To facilitate information discovery and create user journeys that effectively conveyed MLG Capital’s story and history, we devised an information architecture strategy that presented information in a digestible manner.
When developing MLG Capital’s new digital presence, Big Drop aimed to highlight the true value of MLG Capital, which is preserving investors’ wealth and producing tax-advantaged income and appreciation over time through investment in private real estate. To achieve this, the website was designed to showcase MLG Capital’s investment advisors, acquisitions, and portfolio in a clear and engaging manner. The goal was to discover a means of personifying and portraying MLG Capital more effectively across its online channels.
Following the implementation of an information architecture strategy that established a tidy content foundation, we proceeded to revamp all branding collateral, encompassing the value proposition, typography, logo, color usage, and brand application.
Our efforts included the creation of captivating custom illustrations that added dynamism to the site, as well as the incorporation of select interactive features. By infusing iconography and other multimedia elements, we successfully diversified the content format, keeping users engaged, informed, and on the site for extended periods.
By leveraging MLG Capital’s premium positioning and bringing it to life on the new digital platform, Big Drop provided updated branded content that helped cultivate the image of one of the long-term partners that work hard and add value.
The new site capitalized on an extensive portfolio and a robust information architecture, which instilled a sense of excitement and credibility. By emphasizing MLG Capital’s strong market knowledge, we kept users engaged as they were guided toward the Get Started CTA and eventual conversion.
Through a successful collaboration, Big Drop delivered a comprehensive digital solution that established MLG Capital with a robust and compelling online presence. Purposefully crafted content showcased MLG Capital's value proposition, expertise, and investment philosophy, instilling credibility and confidence for all site visitors. Coupled with user-friendly navigation and cutting-edge technology, the website provided a captivating user experience, leading to increased engagement and reduced bounce rates.
As a result, MLG Capital's new website proved to be a potent lead-generation platform, driving substantial business growth. The seamless user experience and efficient resource discovery attracted potential investors and clients, encouraging them to explore the website and gain valuable insights into MLG Capital's offerings. With this new digital presence, MLG Capital solidified its position in the real estate and private equity investment industry, leveraging its online presence as a key asset in marketing and business development endeavors.
Want to collaborate on a future-forward project?
Let’s TalkWe collaborate with innovative brands to create cutting-edge digital experiences. Let's connect.