New York Film Academy

To facilitate information discovery and create user journeys that effectively conveyed the academy's story and history, we devised an information architecture strategy that presented information in a digestible manner. By leveraging NYFA's premium positioning and bringing it to life on the new digital platform, Big Drop provided updated branded content that helped cultivate the image of the world's best hands-on visual and performing arts college.

After implementing an information architecture strategy that established a clean foundation for content, we proceeded to update all branding collateral, including value proposition, typography, logo, color usage, and brand application. In doing so, we created dynamic custom illustrations that ensured the site remained visually engaging, along with select interactive features. By incorporating iconography and other multimedia elements, we were able to break up the text and keep users engaged, informed, and on the site longer.

One of NYFA's primary objectives was to create a user experience that effectively communicated the academic programs to the audience and provided a clear path for users to apply. To achieve this, we leveraged proof points and student success stories, along with a robust information architecture, to evoke a sense of excitement in the audience. By emphasizing NYFA's clean and authoritative position as a creative, cutting-edge arts institution, we kept users engaged as they were guided towards the Apply Now CTA and eventual conversion.