Semperis — an immune system, warding off bad actors and protecting our client's data— and peace of mind.

Prior to the website redesign, Semperis faced several challenges in consolidating three distinct brands into a cohesive online presence. One of the major hurdles was crafting and migrating an information architecture that seamlessly merged the three brands, while effectively presenting key information to target audiences. Additionally, the existing website lacked intuitive user journeys, simplified navigation, and resource discovery, making it difficult for users to find the information they were looking for. Furthermore, the company needed a highly robust and scalable digital presence to support future growth and expansion. It was also essential to align the Semperis brand positioning strategy and execute it consistently across all marketing collateral and digital experiences.

In order to create user journeys conducive to information discovery, we implemented an information architecture strategy that conveyed both the company story and the product story in a clear, digestible manner.

The new image direction features abstract and abstracted biomorphic imagery that serves to underscore the concept of an interconnected, defensive system that not only protects clients from cyber threats, but helps them grow back stronger than before.

Semperis acts as an immune system, safeguarding against malicious actors and ensuring the protection of clients' data, ultimately providing them with peace of mind. To accomplish this, we capitalized on an extensive portfolio and a robust information architecture, which instilled a sense of excitement and credibility. By emphasizing Semperis' strong market knowledge, we kept users engaged as they were guided toward the Get Started CTA and eventual conversion.

One of the key messages that the new brand environment aims to convey is that data breaches are inevitable, just like getting sick. However, Semperis' unique approach to cybersecurity means that like an immune system, we are always there to support our clients before, during, and after an attack. The color palette is bright and bold, reflecting the company's energy and forward-thinking approach. The use of abstract shapes and natural imagery creates a sense of movement and fluidity, highlighting the company's agility in responding to threats.

Semperis' new website offers a user experience designed to guide visitors through intuitive journeys and streamlined navigation. The site architecture was carefully structured to provide easy access to essential information, enhancing user engagement and facilitating quick access to resources. Emphasis was placed on creating a seamless experience that conveys the brand's story and product benefits clearly and concisely. By focusing on user needs and behaviors, the website ensures that visitors can find the information they need efficiently, improving overall satisfaction and engagement.

The new site would offer a visually compelling experience with sleek functionality, designed to engage users on both desktop and mobile devices. It would effectively drive consumer education and provide an immersive experience, focusing on the collectability of the current product, the rich history of the product and brand, and exciting opportunities for new sales.