Treehouse

Treehouse California Almonds offers superior, sustainably grown almond products and ingredients worldwide.

Treehouse California Almonds website design and development
Project Overview

Treehouse California Almonds enlisted the expertise of Big Drop to revamp their existing website with a focus on creating a seamless user experience, while also elevating their position as an industry leader. The goal was to provide visitors with an intuitive, frictionless experience that not only highlighted Treehouse's top-notch products but also their commitment to excellence in every aspect of their business.

Industry
Food Production, Consumer Product
Services
Web Design, Research & Discovery, Creative Direction, UX/UI Design, Development
Year
2023
Challenges

In bringing Treehouse’s new digital presence to life, Big Drop set out to highlight the true value of Treehouse.

Treehouse is a small but big company. It is able to supply the world's largest customers while also delivering small-shop customer service and world-class food safety & quality. It was important for the website to be designed with different audiences in mind, catering to their unique needs and ensuring that all types of customers visiting the website feel comfortable with how and where Treehouse Almonds come from.

Treehouse California Almonds logo design
Almond image
Treehouse California Almonds logo design

Treehouse — pursuing the perfect almond product. The almond ingredient company that shares your passion for excellence.

Treehouse’s website design
Research & Discovery

In order to create user journeys conducive to information discovery, we implemented an information architecture strategy that conveyed both the company story and the product story in a clear, digestible manner. By bringing Treehouse’s premium positioning into fruition on the new digital presence, Big Drop provided engaging content and animation to cultivate the image of a category leader and present Treehouse as a superior-quality almond, emphasizing its food & safety quality systems and sustainability.

Research & Discovery for Treehouse
Solution

Through close collaboration, Big Drop delivered a website that exceeded expectations and positioned Treehouse California Almonds as a standout brand in their industry.

Treehouse had a clear objective in mind: to create a user experience that effectively communicated its capabilities to its audience and guided users toward conversion. To achieve this, we leveraged proof points and testimonials, along with a robust information architecture, to create a website that catered to the needs of different audiences. By providing relevant content and engaging users with a clear path toward the "Request a Quote" call-to-action, we were able to keep visitors engaged and interested, ultimately leading to higher conversion rates. The result was a website that not only effectively conveyed Treehouse's value proposition, but also provided a seamless user experience that left a lasting impression on visitors.

MacBook Frame
Visual Elements

To ensure a clean foundation for the website's content, we first implemented an effective information architecture strategy. Next, we took the user experience to the next level by creating dynamic custom illustrations that are visually engaging and interactive. 

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Falling nuts
Falling nuts Custom Font for Treehouse's website

By incorporating iconography and other multimedia elements, we were able to not only break up the text, but also keep users engaged, informed, and on the site longer. The result was a website that not only conveyed important information but also howcased a lively, dynamic design that captured visitors' attention and left a lasting impression.

Visual Elements on Treehouse's website
Visual Elements on Treehouse's website
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Almond
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Almond
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Almond
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Visual Elements

To ensure a clean foundation for the website's content, we first implemented an effective information architecture strategy. Next, we took the user experience to the next level by creating dynamic custom illustrations that are visually engaging and interactive.

Treehouse's website design and development
Responsive Design

The redesigned website boasts a visually compelling interface, offering seamless functionality on both desktop and mobile platforms. Embark on a sophisticated digital journey that not only leaves a lasting impact but also unveils unparalleled consumer education and exciting new sales opportunities.

Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
Diced Almond
iPhone Frame
Halved Almond
Halved Almond
Halved Almond
Halved Almond
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Halved Almond
Halved Almond
Halved Almond
Halved Almond
Halved Almond
Outcomes

Big Drop's collaboration with Treehouse California Almonds resulted in a stunning digital presence that expertly guides customers toward conversion.

By utilizing purposeful content, intuitive navigation, and immersive animations, Big Drop crafted a digital experience that exudes superior quality and cutting-edge processing. The website showcases Treehouse California Almonds as a leading brand in their industry, thanks to the seamless integration of state-of-the-art technology and visually striking design.

Treehouse outcomes after the site redesign
76%

Overall traffic increased

12%

Bounce rate improved

48. 84%

Pageviews increased

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