Women Who Dared

Northwell Health is New York’s largest private employer and health care provider, with 23 hospitals and nearly 800 outpatient facilities. Northwell was chosen to premiere the ‘Women Who Dared’ collection because of their team’s commitment to raising health for all, regardless of gender, age or background.

Supporting Women Who Dared

Northwell Health inquired about the design and development of a new site. The goal was to highlight Northwell’s mission to become a philanthropic destination for females globally, as well as display donated art pieces and their stories on the new site.

In bringing Northwell’s digital art display to life, Big Drop set out to highlight the true value of this collection’s grit, beauty & perseverance. The website includes an interactive experience that supports immersive elements designed to showcase art pieces in a clear and engaging manner.

In order to provide user’s necessary information on this new site, we implemented a custom information architecture strategy that provides key information to target audience members; highlighting the site’s core values that showcase this new philanthropic destination for females around the world.

With the goal of embracing brave women globally, we worked closely with Northwell in providing content strategy to display the donated art pieces and their stories on the new site while strategically categorizing the pieces to simplify navigation. Through the use of strategically placed content, we enabled an experience that allowed users to connect with the stories behind the art.

When focusing on designing and developing the new portfolio site for Northwell, a primary objective was to create an experience that leads users to support the Women Who Dared collection at Northwell, while showcasing this collection, the largest in private hands of work exclusively by women artists. Big Drop was able to educate users as well as keep them engaged as they were pathed toward the Support Women Who Dared CTA.

Through this engagement, Big Drop was able to provide Northwell Health’s Women Who Dared Art Collection, highlighting the collection that was created exclusively by talented women throughout the years. Big Drop created a digital experience that displays this beautiful and meaningful collection that embraces Northwell’s team commitment to raising health for all, regardless of gender, age or background.

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